as Chicken Tikka Curry, Indian ethnic wear has taken the world by storm. Thanks to world renowned designers such as Sabyasachi Mukherjee, Manish Malhotra and Ritu Kumar, the India is slowly emerging to be a hot fashion destination and ethnic wear is doing feel stronger as never before his presence. And why shouldn’t the West be hypnotized by Indians in the way? Fashion in the India has thousands of years of tradition behind it. The India is land of rich and varied textile heritage in every region of the India has its own native dress and traditional costumes; is a practically a game of Earth to the designers!
India is known for its culture, values and designs. Versatility and craftsmanship of the India is held in high regard for thousands of years. With Hollywood celebrities and labels of fashion taking India inspired costumes and accessories in red carpets, costumes of India in international market demand has grown exponentially.
India inspiration he has dabbled in Hollywood and even the White House has fallen under a deep spell. First Lady Michelle Obama, who is known for her eclectic fashion sense was seen recently with designs inspired by India. From Julia Roberts to Victoria Beckham to Lady Gaga, many world celebrities have fascinated with ethnic India use for years.
with the advent of globalization and internet, Indian designers gradually entering the scene of the dominant fashion in the West and bringing about striking changes. Exotic designs developed by Indian designers have created a great influence to the center of attention in the India clothing trend. These designs along with the magnificent crafts have increased acceptability of the India clothing on the international textile market. Today, fusion of indo Western clothing is the clothing in the world. But this change of culture is a two-way street. As the Indians are getting hooked Mc hamburgers and Pizza, from Bollywood dance move to pashmina shawls, all Indian seems to have a great impact in Western countries. Many Western designers are India culture to be a bottomless pit of inspiration for color, style and craftsmanship.
the story of returning home is no different. Although there has been a large influx of Western brands, the charm of Indian ethnic wear not have diminished, in fact there has been a significant increase in the demand for Indian costumes. According to latest research by the clothing manufacturers Association of India (CMAI) market of clothes India will continue to grow at an unprecedented rate and this trend is here to stay.
emergence of the India e-commerce portals has open flood gates global buyers who can have a real taste of the India ethnic wear. India clothes shopping has never been so easy for both global and Indian consumers. Today, many designers have unique tie ups with several portals of e-commerce that has helped them to reach the masses. In addition, sale ethnic wear e-commerce web sites have thousands of products to choose of which is practically impossible for a brick and mortar regular home shop a great collection.